Digital Marketing

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.

WHAT YOU WILL LEARN

• Write SEO keywords.

• Create more engaging social media.

• Describe the importance of Review Management Storytelling and explain the ‘Why’.

  Earn a Certificate

  When you finish every course and complete the hands-on project, you’ll earn a Certificate that you can share with prospective employers and your professional network.